Simple Techniques To Reduce Loading
Simple Techniques To Reduce Loading
✓5 Steps to reduce the loading time of your site Optimize images
- Use caching
- Enable compression
- Optimize CSS files
- Place scripts below the waterline
- Everything comes at the right time to those who know how to wait, except on the internet.
When it comes to page views, customer satisfaction and conversion rates, just one second can make a difference.
In addition, the loading speed of a website has an impact on its position in natural searches, as Google's algorithm has taken this parameter into account since 2010.
What is the deciding factor when it comes to loading speed?So The File size is essential, A browser takes a long time to download the elements of a web page:
HTML code, style sheets, scripts and images. The loading time increases with the amount of data.
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As Internet users' expectations are higher and higher, web pages tend to gain weight.
Each new feature hides a script or style sheet, which weighs down the website.
How to assess the speed of a website?
Several tools allow you to analyze the speed of a website with reliability. Google's PageSpeed Insights , Website Grader, and DareBoost are the most popular.
These services analyze the site's performance and identify its weak points.
At first glance, the results may seem alarming, but in the majority of cases, simple adjustments are sufficient.
Nothing requires you to apply all the recommendations, but the more the visitor experience is optimized, the better your site will perform.
How To Speed Up The Loading Of Your Website?
Some newer CMSs , like HubSpot's , have built-in acceleration features, but systems like WordPress require some hands-on action.
Here are the essential reflexes that every webmaster should consider adopting:
1 - Optimize imagesThe images are particularly bandwidth hungry.
To optimize them, start by resizing them.
Many webmasters just set the display size of images in CSS declarations, requiring the browser to download the original image.
Thus, if an image measuring 1000 x 1000 pixels is displayed in the format 100 x 100 pixels, the browser is forced to download an image ten times larger than necessary.
To save visitor bandwidth, resize images before uploading them to your website.
Note the size difference between these two files after resizing the image:
Another way to optimize images is to compress them.
Several free tools, allow you to reduce the size of a file while preserving an acceptable quality, for a compression rate ranging from 25 to 80%.
If you are using HubSpot's Content Optimization System (COS) , images will be compressed automatically to improve the speed and performance of your website.
2 - use cachingWhy force visitors to download the same images each time the page loads? The duration of storage depends on both browser settings and those of your server.
Enabling browser caching allows data to be temporarily stored on the visitor's computer, with the aim of reducing loading time on their next visit.
3 - Activate compressionEnabling compression is equivalent to archiving your website in a .zip folder.
This feature makes it possible to significantly reduce the size of a web page, and therefore to speed up its loading.
The compression rate of HTML and CSS files can reach 50 to 70%, so much less data to download for the visitor.
Compression must be configured on the server, and therefore depends on your host.
4 - Optimize CSS filesCSS declarations are loaded before a page is displayed. The longer it takes to download, the longer visitors wait.
Optimizing CSS files therefore allows faster access to your pages.
This type of detail can quickly accumulate and interfere with the performance of a website.
So examine your CSS style sheets to remove superfluous declarations, then once the unnecessary declarations have been removed, reduce the size of the CSS files.
This operation consists in eliminating the superfluous spaces in order to lighten the file as much as possible.
How to proceed
First check if your CMS has a CSS optimization feature, and if it is enabled.
By default, HubSpot optimizes CSS files, but Wordpress doesn't.
If your CMS does not offer this option, you can opt for a free online service like csscompressor.com .
Just copy and paste the CSS declarations into the tool, then click Compress to get an optimized stylesheet.
5 - Place scripts below the waterlineOn many sites, the scripts are at the top of the page, forcing visitors to wait.
The simplest solution is to place the external JavaScript files at the bottom of the page, just before the tag.
This allows you to allow much of the content to load before scripts.
Another way to control script loading is to attach defer or async attributes to the .js files embedded in your website.
These tags each have their uses, which it is important to distinguish clearly.
Async tags allow the page and scripts to load simultaneously, but the scripts are loaded out of order, Usually, the lightest files are loaded first.
For some scripts, this option can be disastrous, The defer attribute delays loading scripts until all content has been loaded The scripts are then loaded in order, Just check that this delayed loading does not interfere with the functioning of the page.
Script Code
To use these attributes, just add them to the tags as follows:
Choose an attribute based on the relative importance of each script.
The async attribute is suitable for priority scripts, which must be loaded quickly without obstructing access to the content.
The loading of secondary scripts can be delayed in order to speed up the display of the page.
Note:Be sure to test each of the scripts to avoid any malfunction.
Web pages grow in proportion to the expectations of Internet users:
JavaScript files, CSS declarations and third-party analytics tools are becoming more complex and weighing down websites.
However, marketers have no reason to be alarmed , a few simple reflexes are enough to optimize the loading speed, and therefore to prevent your leads from turning around when they arrive on your website.
